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Simplicity

Less is definitely more in the realm of software and web experience. 

If you stick with the question of “What does the customer really need?” solutions work themselves out pretty quickly.

It’s a problem we didn’t see coming, but now with WordPress dominating content management systems (CMSes), the amount of software that can be installed behind the scenes — with a theme, plugins, and with fancy layout tools — has become a burden. I think it’s possible to meet your communication challenges without a ton of time or effort or complexity — or code.